NSW Health has apologised to Delta Goodrem for an Instagram story the singer labelled "disturbing".
The post by NSW Health featured a sticker of Ms Goodrem with needles pointed towards her head — presumably a bit of wordplay based on the singer sharing a name with one of the main COVID-19 variants.
Ms Goodrem responded to the story on her own Instagram calling the ad "disturbing".
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"I have a HUGE problem with this @newsouthwaleshealth are you serious????????" she wrote on her Instagram story.
"Needles pointing at a picture of my head in an attempt to get your point across is disturbing!!!!!!"
The post has since been deleted, and NSW Health has apologised to the singer.
"NSW Health was attempting to convey an important public health message but recognises it made an error of judgement and sincerely regrets the offence caused to Delta Goodrem," a NSW Health spokesperson said in a statement.
"The message has now been removed by NSW Health."
It was posted as part of the organisation's "fact check Friday" series.
Some of the singer's fans took to Twitter to call out NSW Health's Instagram story, calling it "shocking" and "offensive".
