Russian authorities could replace hundreds of McDonald's stores with a domestic brand, whose logo is very similar to the American fast-food giant, according to reports.
Last week a trademark registration for the 'Uncle Vanya' brand was filed with Russian authorities, the Ukrainian news agency Nexta reported.
A group of Russian businessman are reported o be behind the fast food company, which is set to replace the McDonald's outlets that were closed when Russia invaded Ukraine.
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They say products will be "100 per cent Russian" and the aim is to preserve jobs and reduce prices.
Last week McDonald's announced it was temporarily closing all of its 850 restaurants in Russia in response to the country's invasion of Ukraine.
The burger giant said it would continue paying its 62,000 employees in Russia "who have poured their heart and soul into our McDonald's brand."
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When the fast food giant opened its first Russian store in 1990, it signalled the end of Russia's relatively isolationalist Communist economic structure.