In the battle for Aussie dollars, a new winner has been crowned.
Kmart was named the country's No.1 retailer at the Power Retail awards in Melbourne on Thursday night.
The shopping giant owned by Wesfarmers — a Perth-based conglomerate valued at $85 billion — beat out Big W for the top spot.
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Big W, which is owned by $43 billion Woolworths Group, was last year's winner.
Power Retail's top Australian retailers, in order, are:
- Kmart
- Myer
- Bunnings Warehouse
- Officeworks
- Chemist Warehouse
- Big W
- JB Hi-Fi
- The Iconic
- Dan Murphy's
- Adore Beauty
- BCF
- Rebel
- The Good Guys
- David Jones
- Petbarn
- Appliances Online
- Target
- Bonds
- Ikea
Power Retail, an industry outlet providing companies with news, data and insights, said its rankings were weighed according to four pillars: acquisition, conversion, fulfilment and retention.
Power Retail head of data David Fear said Kmart ticked all the boxes to reclaim top spot.
"We score retailers across five pillars, with the highest weighting on how well they integrate their online and in-store operations," he said.
"Kmart led the Index because they delivered where it matters most — and where most retailers still have gaps.
"Less than half show real-time store stock online. Only around 30 per cent have a dedicated app or wish list functionality. Kmart has all of them, backed by a strong returns policy and a cross-channel loyalty program.
"In a market where shoppers are rapidly changing their habits, that kind of completeness across the entire customer journey is what separates the leaders."
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