Billionaire Adrian Portelli has cut the ribbon on his first service station in Melbourne, offering fuel to members for just $1 a litre.
By about 7am this morning, a queue of 20 or so cars had lined up, though Portelli suggested he wasn't looking to match the chaotic sprawl that discounted petrol brought to a Truganina fuel station earlier this month.
"I'm not looking for floods of people," he told 9News' Christine Ahern.
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"It's just a soft launch, so the less people the better, to be honest."
The Preston servo is Portelli's first, though he said he was in talks to open more.
"I've managed to lock down a fair bit of fuel, so we're going to hand it out to our members," he said.
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"We've spoken to police, we've done our traffic management, we've done our due diligence."
Police have said they will monitor the situation and take action if need be.
The discount only applies to subscribers to Portelli's LMCT+ club.
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